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Running digital marketing channels in silos is the #1 reason small businesses overspend on Google Ads. Here's the integrated playbook we use.
Step 1: Use Google Ads as keyword research
Run search ads for 30 days. Identify which keywords actually convert.
Planning a Website? Don't Overpay or Underbuild
Most businesses overspend on features they don't need — or underspend and rebuild within a year. We help you scope it right from day one.
Step 2: Build SEO content for top-converting keywords
Each keyword gets a long-form page targeting buyer intent.
Step 3: Reduce ad spend on terms you now rank for
As organic rankings climb, dial down paid spend on the same terms.
Step 4: Reinvest savings in higher-funnel content
Now you can afford awareness content that pays back over years.
See our SEO tips for small businesses guide for more, or contact us to discuss your campaigns.
Pro Insight
Always ask for a written scope document before paying any deposit. The clarity of that one document predicts how the entire project will go.
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