The Four-Layer Readiness Stack
1. Machine-readable product truth (schema.org/Product + Offer JSON-LD, kept current). 2. A clean, unified product feed an AI platform can pull from. 3. An agent-facing checkout endpoint (ACP, AP2, and/or ONDC). 4. Monitoring — visibility into whether agents are citing or transacting with you.
Cost Tiers (INR, 2026)
Tier 1 — Readiness Audit: ₹15,000–₹45,000. Tier 2 — Structured Data & Feed Overhaul: ₹45,000–₹1,50,000. Tier 3 — Agentic Checkout Integration: ₹1,80,000–₹6,00,000. Tier 4 — Full Multi-Protocol Platform: ₹6,00,000–₹18,00,000+.
How to Decide If You Need This Now
Start with a Tier 1 audit if: you sell a defined product/service catalog, your acquisition costs are climbing, your competitors are already schema-clean or ONDC-integrated, or you have internal ownership to keep product data current. If your business is pre-catalog or entirely custom-quote, this can reasonably wait.
Frequently asked questions
- What is agentic commerce?
- Purchases initiated or completed by an AI agent acting on a customer's behalf, rather than a human clicking through a website.
- What are AP2 and ACP?
- ACP (OpenAI + Stripe) powers ChatGPT's Instant Checkout; AP2 (Google) is an open standard for authorizing agent-initiated payments. Most businesses start with one and expand.
- How much does it cost to get agent-ready in India?
- Realistic ranges run from ₹15,000 for an initial audit to ₹6,00,000+ for full checkout-level integration, depending on catalog size and protocol coverage.