Optimise: same design, same platform — fix speed, Core Web Vitals, SEO, conversion leaks. ₹35,000–₹1,50,000 · 2–4 weeks. Redesign: new visual design and UX, same CMS, content migrated. ₹1,50,000–₹6,00,000 · 5–10 weeks. Rebuild: new platform/architecture — legacy CMS to headless or custom app. ₹6,00,000–₹30,00,000+ · 10–20 weeks.
Set aside 15–20% contingency on any of the three tiers. Content migration, third-party integrations, and discovered technical debt are the three line items most likely to push a project past its initial estimate.
Ask three questions in order and stop at the first "no": (1) Is the platform sound — supported, secure, scalable? If no, Rebuild. (2) Is the design/UX meeting business goals? If no, Redesign. (3) Is the gap narrow and measurable (speed, one funnel, stale content)? If yes, Optimise.
MarketingTransparent 2026 website pricing in India across four tiers, the hidden costs most quotes leave out, and a 5-dimension framework for evaluating any web development proposal.
WebHow a serious web build runs phase-by-phase — blueprint, design, engineering, QA and 30-day hypercare — and the three questions that tell you whether your current partner is doing it.
MobileThe three thumb zones, the Core Web Vitals rules that pair with them, and the three thumb-first design rules every mobile layout should follow in 2026.
Book a free consultation and we'll map this framework to your project — no fluff, no sales pressure.