B2B short-form video vs static content: ~2.3x higher engagement. LinkedIn video vs text posts: ~3.2x more impressions. Instagram Reels vs carousels: ~4.7x more reach to non-followers. Founder commentary vs branded posts: 8–12% engagement vs 2–3%.
Tier 1 — DIY / Founder-Led Setup: ₹0–₹15,000 (one-time). Tier 2 — Batch Production Retainer: ₹60,000–₹1,50,000/month. Tier 3 — Full Video Content Program: ₹1,50,000–₹4,00,000/month. Tier 4 — Enterprise Video-Led Demand Gen: ₹4,00,000–₹10,00,000+/month.
Start if: you have at least one person willing to appear on camera regularly, your sales cycle would benefit from faster movement or higher response rates, and you can commit to a 3–5x/week posting cadence for two to three quarters. If no one internally will go on camera yet, start with Tier 1 training before committing to a retainer.
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Book a free consultation and we'll map this framework to your project — no fluff, no sales pressure.